Privacy policy

Privacy Policy

Last updated: Oct 9, 2026

Asset Inc. (“Asset,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and disclose personal information through thatasset.com, purchases, customer communications, and other interactions that link to this policy (our “Services”).

Personal Information We Collect

We collect information you provide, information collected automatically, and information from other sources. Depending on your interactions with us, this may include:

  • Contact and account information: Your name, email address, phone number, billing and shipping addresses, account details, and preferences.

  • Transaction information: Purchases, payments, returns, subscriptions, and related records. Payments are handled through our payment service providers.

  • Communications and preferences: Information you submit through support requests, reviews, quizzes, surveys, and other communications, including feedback and product preferences.

  • Device and usage information: IP address, browser and device information, approximate location, pages viewed, and interactions with our website, messages, and advertisements.

  • Information from other sources: Contact, demographic, household, professional, and business information; estimated income or property-value ranges; and interests, preferences, or other inferred characteristics.

We obtain information directly from you, through cookies and similar technologies, and from service providers, data-enrichment providers, business partners, and publicly available sources. We may combine this information with our existing records. Estimates and information obtained from third parties may be incomplete or inaccurate.

How We Use Personal Information

We use personal information for the following purposes:

  • Providing our Services: Processing payments and orders, managing accounts and subscriptions, arranging deliveries and returns, and responding to requests.

  • Customer research and personalization: Understanding our customers, analyzing preferences and purchasing patterns, developing customer segments, and tailoring content, recommendations, offers, and experiences.

  • Marketing and advertising: Communicating about our products and promotions, requesting feedback, and delivering and measuring advertising, consistent with applicable law and your preferences.

  • Improving our business: Evaluating and improving products, Services, marketing, and business operations.

  • Security and legal purposes: Preventing fraud, protecting rights and safety, maintaining records, enforcing agreements, and complying with legal obligations.

We may use information from multiple sources, including enriched customer records, for these purposes, subject to the restrictions below. Where a use requires additional notice or consent, we provide that notice or obtain consent as required.

Health-Related Information

Support messages, reviews, quizzes, or surveys may contain health-related information you choose to provide. Certain product-related information may also qualify as consumer health data under applicable law.

We use this information to respond to your requests, provide Services you ask for, and address product-safety or legal requirements. Service providers may process information needed for those purposes, subject to applicable restrictions. We provide additional notices and obtain consent where required.

We do not send health information to advertising platforms or use disclosed or inferred health information to create advertising audiences or target advertisements. We do not use health information to enrich professional or financial profiles.

These restrictions apply to disclosures through cookies, pixels, tags, server-side tools, and customer-list uploads. They include URLs, product information, event details, and audience membership when those disclose or imply health information.

Please avoid submitting sensitive personal information that is unnecessary for your request. This section controls where other sections describe broader uses or disclosures.

How We Disclose Personal Information

We may disclose personal information to:

  • Service providers and contractors supporting ecommerce, payments, fulfillment, subscriptions, customer support, communications, reviews, analytics, data enrichment, technology, and other business operations.

  • Advertising and marketing partners that help deliver and measure advertising, subject to applicable privacy choices and the restrictions in this policy.

  • Professional advisers, authorities, and other parties where appropriate to comply with law, respond to lawful requests, obtain advice, enforce agreements, or protect rights and safety.

  • Parties involved in business transactions, such as a proposed or completed merger, acquisition, financing, reorganization, or sale of business assets, subject to applicable law.

  • Other parties at your direction or with your consent.

Shopify hosts our online store. Its practices are described in Shopify’s Privacy Policy.

We may create, use, and disclose aggregated or deidentified information. Where required by law, we maintain deidentified information in that form and do not attempt to reidentify it.

Cookies, Advertising, and Measurement

We and our partners use cookies, pixels, and similar technologies to operate our website, remember preferences, analyze activity, personalize experiences, and support advertising.

Subject to the restrictions in this policy, advertising and measurement partners may receive identifiers, device information, and online activity to deliver advertisements and measure their effectiveness on our behalf. These disclosures may qualify as “sale,” “sharing,” or “targeted advertising” under applicable privacy laws, even without a monetary payment.

Our use of advertising and measurement services is subject to applicable platform restrictions, including restrictions on sensitive information, customer audiences, and third-party data. We do not use enriched or third-party information in advertising tools that require information collected directly from customers. We obtain consent for advertising-related collection, sharing, and use where required.

You can manage cookies through your browser and any privacy controls provided on our website. Blocking cookies may affect functionality and may not prevent every disclosure. You can also manage advertising preferences through the platforms you use or visit YourAdChoices. Preferences may apply only to the browser or device on which you set them.

Health-related information remains subject to the restrictions above.

Your Choices and Privacy Rights

You can unsubscribe from promotional emails using the link in those messages. To stop marketing texts, follow the message’s opt-out instructions, including replying STOP where supported. Necessary order, account, security, and service communications may continue.

Depending on your location and applicable law, you may have rights to:

  • Access your personal information and obtain a portable copy.

  • Request information about its sources, uses, and disclosures.

  • Correct inaccuracies or request deletion.

  • Opt out of sale, sharing, targeted advertising, or certain profiling.

  • Limit certain uses of sensitive information or withdraw consent.

  • Appeal a decision about your request.

Email info@thatasset.com to submit a request or appeal. You may also use applicable website privacy controls. We may need to verify your identity or an authorized agent’s authority. We respond within applicable legal deadlines, subject to legal exceptions, and do not unlawfully discriminate against people who exercise their rights.

Where required by law, we honor recognized opt-out preference signals, including Global Privacy Control. These signals differ from browser “Do Not Track” settings.

You may also contact the appropriate privacy regulator or data-protection authority.

Reviews and Third-Party Services

Reviews submitted for public display may be visible to others. Consider what personal information you include. Private support messages and nonpublic quiz or survey responses are not public reviews, and submitting them does not authorize publication.

Our Services may link to third-party websites or platforms. Their privacy practices are governed by their own policies.

Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this policy. Relevant factors include our relationship with you, the information’s nature and sensitivity, legal recordkeeping requirements, and the need to resolve disputes or enforce agreements.

We use reasonable administrative, technical, and organizational safeguards. No transmission or storage system is completely secure.

Children

Our Services are intended for adults and are not directed to individuals under 18. We do not knowingly collect personal information from children. Contact us if you believe a child has provided personal information to us.

International Processing

We and our service providers may process information in the United States and other countries where we operate. Privacy laws may differ from those in your location. We use legally recognized transfer safeguards where required.

Updates to This Policy

We may revise this policy as our practices, Services, or legal requirements change. We will post the updated policy and revision date and provide additional notice or obtain consent where required.

Contact Us

Asset Inc.
info@thatasset.com
thatasset.com