A HOLE NEW KIND OF WELLNESS

The first brand dedicated to optimal butt health, hygiene, and assthetics®.



Meet our
first product,
Hole Serum

IT SOOTHES ANAL IRRITATIONS &
IMPROVES SKIN HEALTH

It's doctor approved and the first daily serum for better butthole health

Reza Kafi, MD
Board-Certified Dermatologist

“Hole Serum has a fantastic ingredient profile for soothing anal irritations and nourishing this highly sensitive and delicate skin. I recommend it to anyone looking to improve their anal skin health.” 

DOCTOR-BACKED


BENEFITS OF
DAILY USE

ANAL SKIN IS SENSITIVE AND EASILY IRRITATED

Anal skin is much thinner and more delicate than other areas, gets weaker as we age, and is easily damaged.

Micro-tears, inflammation, and dryness are often caused by common daily activities:

  • Friction from wiping
  • Skin-stripping harsh soaps
  • Anal play
  • Irritants in wet wipes
  • Hard stools

Tiny blood vessels in your anus can weaken and balloon out from added pressure or poor circulation from daily life:

  • Pregnancy
  • Weight lifting
  • Sitting or standing too long
  • Constipation and straining

Our solution? A daily skin-nourishing serum optimized for the butthole to soothe irritations and improve overall anal skin health and appearance.

INGREDIENTS SCIENTIFICALLY SHOWN TO SOOTHE & IMPROVE ANAL SKIN

A potent blend of healing plant extracts, barrier repairing Ceramides, skin-nourishing vitamins E & B3, and more, with absolutely no perfumes, dyes, or other B.S.

  • Boosts Cellular Turnover
  • Relieves Inflammation
  • Tightens Swollen Tissue
  • Thickens Tissue Walls
  • Boosts Moisture Retention
  • Improves Barrier Function
  • Helps Microcirculation
  • Enhances Skin Elasticity
  • Brightens & Evens Skin Tone

Nourish tissue daily to help resiliency against:

  • Dry Itchy Skin
  • Inflammation & Redness
  • Burning & Pain
  • Micro Tears & Bleeding
  • Swelling Blood Vessels
  • Make your hole whole

    The only daily serum to elevate butthole health & appearance.

    Clean Ingredients
    Soothes & Improves
    Quick Matte Dry Finish

  • Improve butthole health

    Healing & Hydrating
    Barrier & Brightening
    Strength & Elasticity

  • Soothe butthole irritations

    Inflammation & Burning
    Dry Skin & Itching
    Hemorrhoids & Fissures
    Pain & Discomfort

  • Apply daily on your clean dry butt

    1. Cleanse and dry the area completely.

    2. Pump a pea-size amount on to your finger (about half a pump),

    3. Gently rub into skin.

    Once daily
    2-4X daily w/ irritation

  • PROVEN INGREDIENTS FOR HEALING AND HEALTH

    Botanical Complex
    Ceramide Complex
    Allantoin
    Vitamin E & B3
    Bisabolol & Turmeric
    Absolutely No B.S.

  • HIGHEST STANDARDS

    Certificate of Analysis for each ingredient
    Focus on plant-derived clean ingredients

  • DOCTOR APPROVED FORMULA

    Reza Kafi, MD
    Board-Certified Dermatologist

YOUR ASS IS IN GOOD HANDS

⭐ ⭐ ⭐ ⭐ ⭐
5-STAR REVIEWS

  • ★★★★★

    “Wonderful product for postpartum moms out there! After having a baby you need soothing products and this does the trick.”

    –Riley K.
  • ★★★★★

    “Used the serum after my colonoscopy prep. Normally I would be feeling a little “chapped” for a few days afterwards, but using the serum sped up the healing process and it felt like new within 24 hours. Highly recommend you give this serum a try!”

    –Adam B.
  • ★★★★★

    “As a skincare girlie, this has completed my downstairs skincare regimen. I'm feeling moisturized and comforted in ways I didn't know I needed.”

    –Mary R.
  • ★★★★★

    “an absolute game changer. Less irritation, smoothing, and great self-care!”

    –Sophia H.
  • ★★★★★

    “I'm big on moisturizing other parts of my body. Didn't realize how smooth I could be elsewhere. Easy self-care ritual to get into every day. Noticeable return on your investment.”

    –Shloimy N.