A HOLE NEW KIND OF WELLNESS
The first brand dedicated to optimal butt health, hygiene, and assthetics®.
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“'Holecare' is here.”
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“...after a few weeks of using this hydrating daily serum... I did notice it felt more comfortable.”
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“Asset is the butt skincare brand we can all get behind.”
Meet our
first product,
Hole Serum
SOOTHES &
IMPROVES
ANAL SKIN
DOCTOR DEVELOPED and the first daily serum for better butthole health & APPEARANCE
Reza Kafi, MD
Board-Certified Dermatologist
“Hole Serum has a fantastic ingredient profile for soothing anal irritations and nourishing this highly sensitive and delicate skin. I recommend it to anyone looking to improve their anal skin health.”
DOCTOR-BACKED
BENEFITS OF
DAILY USE
ANAL SKIN IS DELICATE AND EASILY IRRITATED
Anal skin is much thinner and more delicate than other areas, gets weaker as we age, and is easily damaged from all kinds of lifestyle factors:
- Friction from wiping
- Skin-stripping harsh soaps
- Anal play
- Irritants in wet wipes
- Hard stools
- Pregnancy and labor
- Weight lifting
- Sitting or standing too long
- Constipation and straining
Our solution? A daily serum for that hole in your skincare routine.
INGREDIENTS THAT CALM AND RENEW ANAL SKIN
For two years, we collaborated with multiple cosmetic chemists and a renowned dermatologist on more than 80 versions to perfect Hole Serum.
Hole Serum is a skin-nourishing formula optimized for the anus with a buttload of vitamins, antioxidants, ceramides and our proprietary botanical complex that supports the skin's natural rejuvenation, leading to more resilient, better-looking, and healthier-feeling skin.
- Calms & Renews Stressed Skin
- Hydrates & Comforts Dry Skin
- Smoothed & Supples Skin Texture
- Brightens & Evens Skin Tone
- Boosts Tissue Elasticity & Resilience
"This is the first thing I’ve found that actually works!"
⭐ ⭐ ⭐ ⭐ ⭐
–T.C.
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Make your hole whole
The only daily serum to elevate butthole health & appearance.
• Calms & Hydrates
• Rejuvenate & Strengthens
• Brightens & Smoothes -
Improve butthole health
• Soothing & Hydrating
• Barrier & Brightening
• Strength & Elasticity -
Apply daily on your clean dry butt
1. Cleanse and dry the area completely.
2. Pump a dot (half-pump) on to your finger.
3. Gently rub into skin once daily or as needed.
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INGREDIENTS THAT CALM & REJUVENATE
• Botanical Complex
• Ceramide Complex
• Allantoin
• Vitamin E & B3
• Bisabolol & Turmeric -
HIGHEST STANDARDS
• Doctor Developed
• Formulated in the U.S.
• Vegan
• Cruelty-Free
• Plant-Focused Ingredients
• E.U. Compliant Ingredients
• No Essential Oils
• No Perfumes
• No Dyes
• No B.S. -
YOUR ASS IS IN GOOD HANDS
⭐ ⭐ ⭐ ⭐ ⭐
5-STAR REVIEWS
Individual results may vary. No guarantee of results.
