• Hole Cleanser®
  • Hole Cleanser®
  • Hole Cleanser®
  • Hole Cleanser®
  • Hole Cleanser®
  • Hole Cleanser®
  • Hole Cleanser®
  • Hole Cleanser®

Hole Cleanser®

$11.54/month on single subscription

Perianal-Optimized, Non-Ionic Cleanser.

  • Cleans w/o Stripping Barrier & Biome
  • pH Balanced for Delicate Perianal Skin
  • Soothes & Moisturizes Skin Barrier
  • Enriched with Super Antioxidant Ube
  • Neutralizes Odor-Causing Molecules

After the 1st order, Subscribe & Save orders will be billed at their selected frequency at the standard discount rate and includes free shipping. Pause, skip, or cancel anytime.

1x: $32.30
2x: $58.65
3x: $84.15
4x: $109.65

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  • Made in USA
  • 30-Day Guarantee
WHAT IT IS

This creamy, ube-enriched cleanser lifts away sweat, odor, and debris from sensitive perianal skin—without skin-stripping surfactants.

Powered by a unique, non-ionic surfactant purifying system with odor-trapping zinc ricinoleate, barrier-supporting ingredients, and microbiome-balancing ferments, it leaves skin clean, calm, and balanced.

Vegan. pH Balanced. Dermatologist Approved. No Skin-Stripping Surfactants. No Fragrance. No Parabens. No Phthalates.

150 ml / 5 oz

HOW TO USE

Apply a generous squeeze—about a quarter-sized amount—onto your fingers. Briefly rub together, then gently massage onto wet perianal skin (on and around the anus) for 10-20 seconds. Rinse thoroughly.

NON-IONIC CLEANSER

Why Non-Ionic Cleansing is a Whole New Level of Gentle

Most cleansers—yes, even the so-called “mild” ones—use charged surfactants that over-clean, grabbing dirt and your skin’s own proteins and lipids. That’s how they get things clean, but it’s also why they can leave your skin tight, itchy, and out of balance.

Our Coco & Cetearyl Glucoside Blend is a non-ionic cleansing + emulsifying system, it’s completely uncharged—so it lifts away impurities without stripping the barrier your skin actually needs.

The result:

  • Ultra-Gentle: Cleans without the scratchy side effects.
  • Barrier-Friendly: Moisture and microbiome stay intact.
  • Sensitive-Skin Safe: Perfect post-wax, post-workout, or every day.
  • Plant-Based & Biodegradable: From coconut and plant sugars, for a clean that’s good for you and the planet.

It’s the difference between a wire brush and a silk scarf—the dirt’s gone, your skin’s calm, and your barrier stays happy.

UBE EXTRACT ENRICHED

A vibrant purple yam native to the Philippines and a dessert staple. Rich in anthocyanins—a powerful class of antioxidants—Ube helps neutralize free radicals, calm inflammation, and protect delicate skin from environmental stressors. It supports skin resilience, promotes a more even tone, and lends Hole Cleanser® its naturally beautiful soft violet hue—no added dyes needed.

BARRIER & BIOME SUPPORT

Your perianal skin has a delicate moisture barrier and microbiome—both essential for staying calm, resilient, and irritation-free. These ingredients help support and protect both.

Avena Sativa (Oat) Kernel Oil
Replenishes barrier lipids and delivers prebiotics to nourish the microbiome

Panthenol (Vitamin B5)
Deeply hydrates and strengthens the barrier while calming inflammation that can disrupt skin flora.

Lactobacillus Ferment
A postbiotic, helps rebalance the microbiome and soothe sensitive, stressed skin.

Betaine
A natural osmolyte that protects skin cells from dehydration and helps maintain moisture balance—supporting barrier resilience.

SHIPPING INFO:

Currently shipping to U.S. addresses only.

Located outside of the U.S.? Send an email to hello@thatasset.com and let us know—we're a startup actively planning where to expand next.

  • Vegan
  • Cruelty Free
  • No Parabens
  • No Phthalates
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FAQ

  • Anyone with a sensitive asshole who wants to feel clean without irritating the delicate skin back there.

  • Doctors typically recommend using only water to wash this part of the body—because most soaps and cleansers contain surfactants, fragrances, and other harsh ingredients that can strip natural oils, disrupt the microbiome, and weaken the skin barrier leaving it dry and irritated.

    But for many b-holes, water alone doesn’t cut it. Sweat glands, hair follicles, and skin folds can trap bacteria, odor, and residue—especially if you're already dealing with irritation.

    That’s why we created Hole Cleanser.

    No surfactants. No fragrances. No stripping. Just a creamy, calming perianal-optimized formula that leaves you feeling healthy, clean, and balanced back there.

  • Yes. Hole Cleanser is safe for vulvas—the external female genital area, including the labia, clitoris, and vaginal opening. Hole Cleanser's pH sits comfortably within the natural vulvar pH range (typically ~4.7–6.5 depending on age and hormone levels), making it gentle enough for daily use without disrupting the skin’s protective acid mantle. It’s also free from harsh surfactants, fragrances, and drying alcohols that can cause irritation.

Individual results may vary. No guarantee of results.