65,000+ Customers Trust Asset
Relief for Anal Itching & Irritation
For the itching, irritation, and general discomfort that makes you very aware of your butthole. Hole Control Duo is 2-step daily routine for sensitive perianal skin.
Fast, targeted relief
Steroid-Free + Safe For Daily Use
Soothing Barrier + Biome Support
Made in
USA
30-Day Guarantee
Doctor Reviewed
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
30-Day Guarantee
Doctor Developed
No Harsh Chemicals
Steroid-Free
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Hole Control® Duo
A gentle cleanser and protective serum developed specifically for daily perianal care.
Step one washes the area clean without stripping your natural moisture barrier. Step two coats the skin with a steroid-free, botanical formula to calm active itch and protect against friction.
Doctor-Backed
Steroid-Free
Made in USA
3 OTC Grade Botanicals
Subscribe & Save 15%
Delivers Every 3 Months
Free Shipping for US Orders
Cancel or Change Anytime
One-time purchase
FREE SHIPPING WITH SUBSCRIPTIONS!
$87.12
In stock, ready to ship
We recommend daily consistent use for best results
"'Holecare' is here."
"...after a few weeks of using this hydrating serum... I did notice it felt more comfortable."
"Asset is the butt skincare brand we can all get behind."
What Our Customers Say
"I have been struggling with pain and itching for years. 2 weeks in and my life is better now. Thank you!"
-Daniel
Verified Buyer
"Bought this in desperation. Used it once and the itch went from unhinged to nonexistent in minutes. Immediate relief, zero regrets, and I finally stopped doing that subtle “please don’t notice me squirming” dance. 10/10 — if your butt itches, this understands."
-Anonymous AF
Verified Buyer
"This has been super helpful! I've been using it for about a month and am feeling great! I have had itching for about 10 years and this was really helpful to me."
-Zach R.
Verified Buyer
How To Treat Your Perianal Skin Right
How to Treat Your Perianal Skin Right
Cleanse the area
Gently massage a quarter-sized amount of Hole Control Cleanser onto wet perianal skin to cleanse without stripping, then rinse well.
Dry and apply serum
Apply Hole Control Serum externally to clean, completely dry perianal skin to soothe swelling, itching, and fissure-prone irritation.
Repeat daily
Use daily like the rest of your skincare routine—at night works best! Reapply after bowel movements, cleansing as needed for lasting, all-day comfort.
Asset vs. Traditional Ointments
Steroid-Free + Numbing-Free
Long-Term Daily Use
Supports Skin Barrier & Biome
No Gunky or Pasty Residue
Proactive Daily Care
Dermatologist Approved
Steroid & Numbing Creams
You know the itch, we know the why
Persistent anal itching creates a frustrating cycle: you feel irritated, so you wipe, wash, and scrub. But harsh soaps and over-wiping strip thin perianal skin, destroying its natural moisture barrier and worsening inflammation.
If you’re itchy even though you’re keeping clean, it’s time to rethink how you wash.
Our solution: A simple 2-step daily routine formulated to soothe active itch, restore your barrier, and protect sensitive perianal skin.
Optimized to calm and renew
Traditional perianal care relies on steroids and numbing creams that mask symptoms.
We develop every formula from the bottom up with extreme care—sourcing raw, organic ingredients and creating our own botanical extracts to ensure purity and performance.
No Steroids or Numbing
Hole Control is made with only barrier and biome nourishing ingredients and blended with in-house extracted botanical actives shown to support hemorrhoid and fissure relief with absolutely no steroids or numbing.
Made For Daily Use
Unlike harsh steroids and masking agents, we created formulas made for everyday pregnancy and postpartum care.
It works with your skin’s natural barrier and biome to deliver long-term comfort.
Developed With Doctors
We co-developed Hole Control® with a board-certified dermatologist and OB/GYN and had our formulas independently assessed by a third-party PhD toxicologist for safety when used as directed during pregnancy and while breastfeeding.
3 Botanical Actives
Instead of masking pain with cheap numbing tricks, we use 3 OTC-grade botanical actives that are safe for daily use: Horse Chestnut for swelling, Stoneroot for severe irritation, and Calendula for skin repair.
We extract them fresh in-house to knock out burning, itching, and pain while actually helping your skin heal.
Full Ingredient List
HOLE CONTROL™ SERUM
Aesculus Hippocastanum 1X HPUS (Active)
Collinsonia Canadensis 1X HPUS (Active)
Calendula Officinalis 1X HPUS (Active)
2,3-Butanediol
Allantoin
Arachidyl Alcohol
Arachidyl Glucoside
Behenyl Alcohol
Betaine
Bisabolol
Caprylic/Capric
Triglyceride
Ceramide AP
Ceramide AS
Ceramide EOP
Ceramide NG
Ceramide NP
Cetearyl Alcohol
Cetearyl Glucoside
Cholesterol
Coco-Caprylate/Caprate
Chlorophyllin-Copper Complex
Euterpe Oleracea (Acai) Fruit Oil
Glycerin
Gluconolactone
Glyceryl Stearate
Helianthus Annuus
(Sunflower) Seed Oil
Hydrogenated Lecithin
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Indigofera Tinctoria Leaf Powder
Isoamyl Laurate
Neoruscogenin
Panthenol
Phenoxyethanol
Polyacrylate Crosspolymer-6
Ruscogenin
Sodium Benzoate
Sodium Phytate
Water
HOLE CONTROL™ CLEANSER
Aesculus Hippocastanum 1X HPUS (Active)
Collinsonia Canadensis 1X HPUS (Active)
Calendula Officinalis 1X HPUS (Active)
Allantoin
Aloe Barbadensis Leaf Juice
Avena Sativa (Oat) Kernel Oil
Bacillus Ferment
Betaine
C15-19 Alkane
Cetearyl Alcohol
Cetearyl Glucoside
Coco-Glucoside
Chlorophyllin-Copper Complex
Euterpe Oleracea (Acai) Fruit Oil
Gluconolactone
Glycerin
Helianthus Annuus (Sunflower) Seed Oil
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Indigofera Tinctoria Leaf Powder
Lactobacillus Ferment
Panthenol
Phenoxyethanol
Polyacrylate Crosspolymer-6
Simmondsia Chinensis (Jojoba) Seed Oil
Sodium Benzoate
Stearyl Alcohol
Water
Xanthan Gum
Zinc Ricinoleate
What Our Medical Advisors Say About Hole Control Duo
"I absolutely recommend the Hole Control system for perianal skin. Its steroid-free ingredient profile can be used safely on this sensitive body location."
- Dr. Reza Kafi
"There are not many OTC options for hemorrhoids, and especially ones that do not use steroids! It is a problem that seems to have fallen into a blind spot in the market, and I am glad that the Asset team has addressed the need with their meticulous attention to detail and ingredients that patients can trust."
- OB/GYN Kaitlin O'Connor
Feel The Difference Or It's Free
Look, butt itch is bad enough—we keep refunds simple.
We stand by the soothing power of our formulas, which is why your butt is completely covered by our 30-Day Money-Back Guarantee.
Why does my anal area tend to itch at night time?
You finally lie down, the day is over, and that's exactly when your hole decides to speak up.
There's a real reason for the timing. Lying flat increases blood flow to the area, so any swelling or irritation that was easy to ignore while you were upright and distracted suddenly gets louder.
Add sweat from the day, tight or synthetic pajamas, and moisture that's been trapped against the skin for hours, and you've got the perfect setup for an itch that picks the worst possible moment to show up.
Switching to loose, breathable cotton underwear at night and making sure the area is fully dry before bed can take some of the edge off. It's not personal. It's just biology paying attention when you finally stop moving.
Why does my anus itch after pooping?
This one is almost always irritation, not a hygiene failure.
Dry toilet paper does more scraping than cleaning, and if any residue or moisture is left behind, the skin reacts. Perianal skin is thin and sensitive, closer to the inside of your lip than the skin on your arm, so it doesn't take much to set it off.
A quick rinse with water instead of relying on paper, followed by actually patting the area dry rather than getting dressed while it's still damp, tends to make a real difference.
If you're using scented wipes to feel "extra clean," that might be part of the problem rather than the fix.
Why is my anus itchy even though it's clean?
Clean and calm are not the same thing back there, and that mismatch trips people up constantly.
Itching can come from dryness, friction, or a skin barrier that's already irritated, none of which have anything to do with how recently you showered.
In fact, the soap, body wash, or wipes you're using to get clean might be the actual source of the problem. Perianal skin doesn't need much to stay balanced, and scrubbing it like the rest of your body strips natural oils it actually needs.
The itch isn't a sign you missed a spot. It's usually a sign the skin needs less interference, not more.
What can help ease anal itching in the moment?
First, this is common enough that you don't need to feel weird about it.
In the moment, rinse with lukewarm water rather than wiping repeatedly, pat the area dry instead of rubbing it, and skip anything scented or heavily perfumed, since fragrance is a frequent irritant in a spot this sensitive.
Breathable cotton underwear helps the skin actually dry out instead of staying damp all day.
The hardest part is not scratching. Scratching feels like relief for a few seconds, but it damages the skin further and usually makes the itch come back stronger, which is exactly the cycle you're trying to break.
If the itching is constant, doesn't ease up, or keeps returning no matter what you try, that's worth bringing to a doctor rather than managing on your own indefinitely.
Why is my butt itchy when I sit down?
Sitting for long stretches puts direct pressure on the area and traps heat and moisture right where you don't want either one.
If hemorrhoids, tight clothing, or synthetic fabric are already part of your day, sitting is often what tips mild irritation into a real, distracting itch.
Standing up and moving for a few minutes every hour, wearing underwear that breathes, and swapping out fabrics that trap sweat can all reduce how often this shows up.
If you've been writing this off as "just what happens when I sit at a desk all day," there's usually a specific, fixable reason behind it rather than bad luck.
