Hole Serum®

Perianal skin, the skin around and on the anus, is much thinner and more delicate than other areas, gets weaker as we age, and is easily irritated (Fissures, Hemorrhoids, Inflammation) from all kinds of lifestyle factors:

• Friction from wiping
• Skin-stripping harsh soaps
• Anal play
• Irritants in wet wipes
• Hard stools
• Pregnancy
• Weight lifting
• Sitting or standing too long
• Constipation and straining

For over two years, we collaborated with a renowned dermatologist and multiple cosmetic chemists to develop more than 80 versions of Hole Serum.

The result is a perfected cosmetic formula that nourishes this sensitive area with a buttload of botanicals, vitamins, antioxidants, and ceramides. These ingredients support the skin's natural rejuvenation, leading to more resilient, better-looking, and healthier-feeling skin.

Irritation Sufferers: Anyone dealing with regular irritation, dryness, or discomfort back there.

Skincare Enthusiasts: Anyone who wants smoother, healthier, better-looking perianal skin.

Recovery & Aftercare Needs: Post-colonoscopy, perianal or rectal surgery; Brazilian waxing, anal shaving or hair removal; anal play or post-sex; postpartum (pregnancy & labor)

Texture
Thick, bouncy cream absorbs instantly with matte finish.

Scent
Fragrance free, naturally imparts a subtle sweet smell.

Initial Use
Calmer, moisturized, more supple skin.

Consistent Use
Healthier, brighter, softer, more resilient skin.

Water (Solvent/Base) – Carries and dissolves other ingredients for uniform application.

Caprylic/Capric Triglyceride (Emollient Softener) – Softens and smooths skin without feeling greasy.

Arachidyl Alcohol (Viscosity Enhancer) – Improves cream texture and stability.

Behenyl Alcohol (Emollient Thickener) – Adds body to the formula while softening skin.

Arachidyl Glucoside (Non-Irritating Emulsifier) – Helps oil and water blend while being gentle on skin.

Isoamyl Laurate (Silicone Alternative) – Provides a silky, non-greasy feel.

Cetearyl Alcohol (Stabilizing Emollient) – Gives cream structure while moisturizing.

Coco-Caprylate/Caprate (Light Emollient) – Delivers hydration with a soft, fast-absorbing finish.

Panthenol (Pro-Vitamin B5) – Deeply hydrates and supports skin repair.

Betaine (Osmoprotectant Humectant) – Helps skin retain moisture and stay balanced.

Glycerin (Moisture Magnet) – Attracts water to keep skin hydrated and plump.

Butyrospermum Parkii (Shea) Butter (Rich Moisturizer) – Nourishes and protects dry, sensitive skin.

Elaeis Guineensis (Palm) Butter (Skin Conditioner) – Softens and smooths with rich fatty acids.

Cocos Nucifera (Coconut) Oil (Natural Emollient) – Conditions and supports the skin barrier.

Simmondsia Chinensis (Jojoba) Seed Oil (Balancing Moisturizer) – Mimics skin’s natural oils to restore harmony.

Curcuma Longa (Turmeric) Root Extract (Antioxidant Botanical) – Helps calm visible irritation and brighten tone.

Bisabolol (Plant-Derived Soother) – Eases redness and supports skin comfort.

Aesculus Hippocastanum (Horse Chestnut) Seed Extract (Toning Botanical) – Improves circulation and tone.

Ruscus Aculeatus (Butcher's Broom) Root Extract (Calming Extract) – Reduces visible redness and puffiness.

Collinsonia Canadensis (Stoneroot) Extract (Skin Comfort Support) – Traditionally used to soothe irritated skin.

Centella Asiatica (Gotu Kola) Extract (Skin Renewal Botanical) – Boosts skin repair and resilience.

Glycyrrhiza Glabra (Licorice) Root Extract (Brightening Agent) – Helps visibly even skin tone and calm irritation.

Ceramide NP / AP / AS / NG / EOP (Skin-Identical Lipids) – Strengthen the skin barrier to lock in moisture.

Tocopherol (Vitamin E) – Protects skin from environmental stressors.

Allantoin (Calming Agent) – Soothes discomfort and supports healing.

Cholesterol (Barrier Replenisher) – Works with ceramides to restore skin function.

Hydrogenated Lecithin (Delivery Enhancer) – Improves absorption and helps soften skin.

Glyceryl Stearate (Oil-in-Water Emulsifier) – Stabilizes texture and smooths application.

Polyacrylate Crosspolymer-6 (Texture Enhancer) – Gives a smooth, cushiony skin feel.

1,2-Hexanediol (Preservative Booster) – Supports preservation and adds light hydration.

Caprylyl Glycol (Moisturizing Preservative Support) – Hydrates while boosting preservative efficacy.

Sodium Phytate (Natural Chelating Agent) – Stabilizes the formula and improves efficacy.

Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer (Formula Stabilizer) – Keeps the formula cohesive and stable.

Phenoxyethanol (Broad-Spectrum Preservative) – Prevents microbial growth for safe use.

Sorbic Acid (Mild Preservative) – Prevents spoilage while being gentle on skin.

We put an extreme amount of care into sourcing premium ingredients and developing a formula for sensitive and intimate skin, including working with a board-certified dermatologist. But your skin and situation is unique, so please consider the following:

If you are pregnant, nursing, or have a medical condition, we recommend reviewing the products you use with your doctor to make sure they are appropriate for you.

For external use only. Patch test before use. If irritation occurs, rinse off and discontinue.

Hole Serum is a super skin-nourishing cosmetic formula, not a magic potion—put the taboo behind you and confidently show your ass to your doctor if you're unsure about anything.

Currently shipping to U.S. addresses only.

Located outside of the U.S.? Send an email to hello@thatasset.com and let us know—we're a startup actively planning where to expand next.