• That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum

That Hole Serum

Regular price
15ml (.5oz) | 100 Uses

A doctor-backed daily serum for soothing anal irritation and improving overall butthole skin health & appearance.

Ingredients shown to:

• Soothe Irritation
• Heal Damaged Tissue
• Hydrate & Smooth Skin
• Brighten & Even Skin Tone
• Quick Matte Dry Finish

  • Made in USA
  • 30-Day Guarantee

A daily serum for soothing irritations & improving overall butthole health & appearance.

Formulated with ingredients shown to:

  • Relieve/Soothe anal irritations: swelling, burning, itch, inflammation, redness, and discomfort associated with hemorrhoids, anal fissures, and dry skin.
  • Improve tissue strength, skin elasticity, microcirculation, moisture retention, and skin barrier function.
  • Brighten and even skin tone.
  • Quickly melt into skin with a matte dry finish.

Anal skin is much thinner and more delicate than other areas, gets weaker as we age, and is easily damaged.

Micro-tears, inflammation, and dryness are often caused by common daily activities:

  • Friction from wiping
  • Skin-stripping harsh soaps
  • Anal play
  • Irritants in wet wipes
  • Hard stools

Tiny blood vessels in your anus can weaken and balloon out from added pressure or poor circulation from daily life:

  • Pregnancy
  • Weight lifting
  • Sitting or standing too long
  • Constipation and straining

Our solution? A daily skin-nourishing serum optimized for the butthole to soothe irritations and improve overall anal skin health and appearance.

A potent blend of healing plant extracts, barrier repairing Ceramides, skin-nourishing vitamins E & B3, and more, with absolutely no perfumes, dyes, or other B.S.

  • Boosts Cellular Turnover
  • Relieves Inflammation
  • Tightens Swollen Tissue
  • Thickens Tissue Walls
  • Boosts Moisture Retention
  • Improves Barrier Function
  • Helps Microcirculation
  • Enhances Skin Elasticity
  • Brightens & Evens Skin Tone

Nourish tissue daily to help resiliency against:

  • Dry Itchy Skin
  • Inflammation & Redness
  • Burning & Pain
  • Micro Tears & Bleeding
  • Swelling Blood Vessels

It depends! If you’re using the recommended pea size amount (half pump) once per day, the bottle can last for about 100 uses or around 3 months.

With more frequent use, expect around 2 months.


Use Hole Serum consistently, at least once daily, to soothe irritations and gradually improve butthole skin health and appearance. Gently rub in a pea-sized (half pump) amount after cleansing and completely drying the area.

When experiencing an irritation, use as needed throughout the day.


Botanical Complex
5 powerful plant extracts shown to soothe & improve hemorrhoids and fissure (broken skin) symptoms.

Reduces irritation and supports the healing of minor cuts & swelling.

Bisabolol & Turmeric
Super soothing, antioxidant, shown to brighten and even skin tone.

Vitamin E & B5
Anti-inflammatory, soothing, antioxidant, moisturizing, supports skin elasticity and softer skin.

Ceramide Complex
5 Ceramides and Cholesterol replenish moisture and essential lipids to strengthen skin barrier health.



"An absolute game changer. Less irritation, smoothing, and great self-care!”

–Sophia H


“the serum sped up the healing process and it felt like new within 24 hours. Highly recommend you give this serum a try!”  

–Adam B.


“Wonderful product for postpartum moms out there! After having a baby you need soothing products and this does the trick.”

–Riley K.


Consumer Trial

*Study conducted with 28 participants (17 with anal irritation: hemorrhoids, fissures, itching, pain) who applied Hole Serum to their butthole daily for 1 week and completed a questionnaire:

  • 100%

    with anal irritation
    experienced relief

  • 75%

    agreed their anal
    skin felt healthier

  • 100%

    would use again & and
    recommend to friends

Using the highest quality plant materials, we perform the extraction locally with a lab in Chicago to create our proprietary Botanical Complex found in Hole Serum:

• Aesculus Hippocastanum Seed (Horse Chestnut) Extract
• Ruscus Aculeatus Root (Butcher's Broom) Extract
• Collinsonia Canadensis Root (Stoneroot) Extract
• Centella Asiatica (Gotu Kola) Extract
• Glycyrrhiza Glabra (Licorice) Root Extract

These botanical wonders are skincare superheroes, especially for relieving the symptoms associated with hemorrhoids and anal fissures.

Benefits Include:

Wound Healing
Skin Calming & Soothing
Radical Scavenging
Cleansing & Detoxifying

A naturally occurring substance of the comfrey root known for many benefits to skin:

Anti-inflammatory & Moisturizing
Promote cell growth & wound healing
Provide a cooling effect, can help reduce pain and discomfort
Mild antiseptic properties, can help prevent infection

  • Ceramide NP
  • Ceramide AP
  • Ceramide AS
  • Ceramide NG
  • Ceramide EOP
  • Cholesterol

Ceramides and cholesterol are skin's best friends!

Ceramides play a crucial role in binding skin cells together, helping to form a protective barrier. Like glue, Ceramides help hold together the skin barrier, locking in moisture. Cholesterol acts as the cushion, keeping skin supple.

Together, they ensure hydration and resilience for a healthy, happy complexion.

  • Ceramides: Maintain skin barrier.
  • Cholesterol: Enhances skin suppleness.
  • Together: Hydrate and protect.

Meet your skin's dynamic duo: Vitamin E and B5!

Vitamin E, a potent antioxidant, shields skin from free radicals, and studies have shown Vitamin E may speed the healing rate of hemorrhoid and anal fissures.

Vitamin B5, a hydrating champion, fosters moisture retention, promoting a plump, radiant complexion.

Bisabolol, derived from chamomile, offers gentle, super soothing care, calming inflammation and redness.

Turmeric, a natural anti-inflammatory and antioxidant powerhouse, enhances skin tone, bringing out your radiant, healthy glow.

Super Soothing
Even out skin tone
Reduce redness, irritation

Caprylic/Capric Triglyceride
Arachidyl Alcohol
Behenyl Alcohol
Arachidyl Glucoside
Isoamyl Laurate
Cetearyl Alcohol
Panthenol (Vitamin B5)
Butyrospermum Parkii (Shea) Butter
Elaeis Guineensis (Palm) Butter
Cocos Nucifera (Coconut) Oil
Simmondsia Chinensis (Jojoba) Seed Oil
Curcuma Longa (Turmeric) Root Extract
Aesculus Hippocastanum Seed (Horse Chestnut) Extract
Ruscus Aculeatus Root (Butcher's Broom) Extract
Collinsonia Canadensis (Stone) ROOT Extract
Centella Asiatica (Gotu Kola) Extract
Glycyrrhiza Glabra (Licorice) Root Extract
Ceramide NP
Hydrogenated Lecithin
Glyceryl Stearate
Ceramide AP
Ceramide AS
Ceramide NG
Ceramide EOP
Tocopherol (Vitamin E)
Polyacrylate Crosspolymer-6
Caprylyl Glycol
Sodium Phytate
Hydroxyethyl Acrylate
Sorbic Acid 


Excessive itching, also known as pruritus ani is the relentless urge to scratch caused by dry or damaged skin, hemorrhoids, fissures, poor hygiene, or allergic reaction.

Many daily products like toilet paper, bar soap, body wash, lube, body lotions, and wet wipes irritate the skin with friction, skin-stripping harsh ingredients, and irritants like fragrances, dyes, and harsh surfactants that trigger contact dermatitis, leaving the skin inflamed, dry, itchy or worse.

That Hole Serum is formulated with only clean ingredients. That means no fragrances, dyes, or other irritants. Only ingredients shown to effectively optimize the overall health of your butthole skin, leave no residue, and is safe for daily use.

Butthole inflammation is a skin reaction that appears as reddened and/or swollen or bumpy skin caused by friction, contact with a chemical irritant, hemorrhoids, or fissures.

That Hole Serum is formulated with ingredients shown to relieve inflammation and nourish the overall health of the skin through regular usage.

Hemorrhoids are inflamed and dilated blood vessels with weak supporting tissue walls that have become stretched and thin. Usually caused by straining and excessive or prolonged pressure.

That Hole Serum contains ingredients shown to address the symptoms of hemorrhoids by soothing inflammation, improving micro circulation, shrinking swollen blood vessels, and strengthening the supporting tissue.

Anal fissures are small tears in the lining of the anus caused by trauma that stretches the anal canal.

That Hole Serum is formulated with ingredients shown to relieve fissure by soothing inflammation and improving the rate of cellular turnover to repair damaged tissue faster.

Customer Reviews

Based on 61 reviews
Nice bum cream

Love the texture of this stuff. Also their customer service is great. I had an issue with my bottle and they sent another right away.


I was skeptical when I took it out of the box. It was small, felt light, and thought there was nothing inside. I gave it a chance anyway and after a week I started to feel and see improvement, I was shook. Just keep your booty hole clean with soap and water, make sure it’s dry and apply and you’ll see. Very happy with this purchase! Thank you for this!

Casey Rethmeier
Asset Cream is an ASSET!

This stuff is awesome! So smooth and clean. Would recommend for sure!

Andrew Stout
Yas kween


Anthony Rowan

That Hole Serum