• Hole Serum™
  • Hole Serum™
  • Hole Serum™
  • Hole Serum™
  • Hole Serum™
  • Hole Serum™
  • Hole Serum™
  • Hole Serum™
  • Hole Serum™

Hole Serum™

Regular price
15ml (.5oz) | 100+ Uses

A doctor-developed daily serum for soothing stressed anal skin and improving overall skin health and appearance.

Ingredients shown to:

  • Calm & Renew Stressed Skin
  • Hydrate & Comfort Dry Skin
  • Boost Tissue Elasticity & Resilience
  • Smooth & Supple Skin Texture
  • Brighten & Even Skin Tone

Purchase options

No available purchase options for this selection.
Deliver Every
  • Made in USA
  • 30-Day Guarantee
HOW IT WORKS:

Anal skin is much thinner and more delicate than other areas, gets weaker as we age, and is easily damaged from all kinds of lifestyle factors:

  • Friction from wiping
  • Skin-stripping harsh soaps
  • Anal play
  • Irritants in wet wipes
  • Hard stools
  • Pregnancy
  • Weight lifting
  • Sitting or standing too long
  • Constipation and straining

For over two years, we collaborated with a renowned dermatologist and multiple cosmetic chemists to develop more than 80 versions of Hole Serum.

The result is a perfected cosmetic formula that nourishes this sensitive area with a buttload of vitamins, antioxidants, and ceramides. These ingredients support the skin's natural rejuvenation, leading to more resilient, better-looking, and healthier-feeling skin.

HOW LONG IT LASTS:

It depends! If you’re using the recommended amount (half pump) once per day, the bottle can last for 100+ uses or around 3 months.

With more frequent use, expect around 2 months.

HOW TO USE:

Press a half-pump on to finger and gently rub into skin after cleansing and completely drying the area. Use consistently once daily or as needed.

EXTRA CARE:
  • Vegan
  • Cruelty Free
  • Plant-Focused Ingredients
  • Formulated in the U.S.
  • Dermatologist Tested

And we care about you!
If there is anything we can do for you, just send us an email at hello@thatasset.com

INGREDIENTS:

Botanical Complex
Five potent plant extracts that work together to soothe stressed skin and promote an overall healthier appearance: Horse chestnut and Butcher's broom helps improve the appearance of skin tone, and reduce puffiness; Stone root provides astringent properties that help tighten and tone the skin; Gotu Kola promotes skin firmness, and improve skin elasticity; Licorice root helps brighten the skin, and provide antioxidant protection.

Allantoin
Promotes an overall healthy skin complexion with its ability to soothe and calm irritation, and support the skin's natural renewing process, improving the appearance of sensitive and damaged skin, making it feel soft and supple.

Bisabolol
Helps soothe and calm the skin, reducing the appearance of redness and irritation while providing gentle, nurturing care for sensitive skin.

Turmeric
Rich in curcumin, offers antioxidant benefits that help protect the skin from environmental stressors and promotes a more even-looking complexion.

Vitamin E
Provides antioxidant protection that helps shield the skin from environmental stressors while moisturizing and soothing to support a healthy-looking complexion.

Vitamin B5
Helps to hydrate and soothe the skin, enhancing its softness and supporting the skin barrier for improved resilience and appearance.

Ceramide Complex
Ceramides NP, AP, AS, NG, and EOP are fatty acids that help to moisturize and strengthen the protective skin moisture barrier.

Full Ingredient List
Water
Caprylic/Capric Triglyceride
Arachidyl Alcohol
Behenyl Alcohol
Arachidyl Glucoside
Isoamyl Laurate
Cetearyl Alcohol
Coco-Caprylate/Caprate
Panthenol (Vitamin B5)
Betaine
Glycerin
Butyrospermum Parkii (Shea) Butter
Elaeis Guineensis (Palm) Butter
Cocos Nucifera (Coconut) Oil
Simmondsia Chinensis (Jojoba) Seed Oil
Curcuma Longa (Turmeric) Root Extract
Bisabolol
Aesculus Hippocastanum (Horse Chestnut) Seed Extract
Ruscus Aculeatus (Butcher's Broom) Root Extract
Collinsonia Canadensis (Stone) Root Extract
Centella Asiatica (Gotu Kola) Extract
Glycyrrhiza Glabra (Licorice) Root Extract
Ceramide NP
Ceramide AP
Ceramide AS
Ceramide NG
Ceramide EOP
Tocopherol (Vitamin E)
Allantoin
Cholesterol
Hydrogenated Lecithin
Glyceryl Stearate
Polyacrylate Crosspolymer-6
1,2-Hexanediol
Caprylyl
Sodium Phytate
Hydroxyethyl Acrylate
Phenoxyethanol
Sorbic Acid

WARNINGS:

If you are pregnant, nursing, or have a medical condition, we recommend reviewing the products you use with your doctor to make sure they are appropriate for you.

For external use only. Patch test before use. If irritation occurs, rinse off and discontinue.

Hole Serum is a super skin-nourishing cosmetic formula, not a magic potion—put the taboo behind you and confidently show your ass to your doctor if you're unsure about anything.

SHIPPING INFO:

Currently shipping to U.S. addresses only.

Located outside of the U.S.? Send an email to hello@thatasset.com and let us know—we're a startup actively planning where to expand next.

THE BEST VERSION OF YOUR BUTTHOLE


⭐⭐⭐⭐⭐

"This actually helped me. I was always having issues down there, this made it feel and look better.”*
–Chris M.


⭐⭐⭐⭐⭐

"Works Great - This cream is great! Easy to use and a little bit goes a long way. I feel healed and moisturized!"*
–Ken J


⭐⭐⭐⭐⭐

“It worked like a charm!!!”*
–Barbara S.


BENEFITS OF
DAILY USE

Customer Reviews

Based on 255 reviews
76%
(195)
7%
(17)
6%
(16)
3%
(8)
7%
(19)
j
juan camilo zapata

Best experience

D
Derek Hartnett
Trial purchase

Wanted to give this a try and see if it lived up to the hype. I’m satisfied and pleasantly surprised. It’s not like the results have been astonishingly noticeable, but things are feeling good!

A
AI
10/10

really liked this product i would

G
Glenn D
What a relief!

I’ve had a sensitive under carriage for a while and have tried every treatment under the sun… from steroids to lotions to special soaps to bidets. As a doctor myself, I know how stubborn an itchy booty can be to treat. I was skeptical when I saw the ad for Asset but decided to give it a try. Within days, I was a new man! I didn’t have to sneak off to the bathroom to scratch a nagging itch. Thanks Asset for a great product!

S
Sean D.
Works great!

Amazing what a simple lotion can do to make everything feel so good.

*Individual results may vary.