• That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum
  • That Hole Serum

That Hole Serum

Regular price
15ml (.5oz) | 100 Uses

A doctor-backed daily serum for soothing anal irritation and improving overall butthole skin health & appearance.

Ingredients shown to help:

    • Soothe Inflammation & Swelling
    • Boost Tissue Strength & Elasticity
    • Hydrate & Nourish Skin Barrier
    • Brighten & Even Skin Tone
    • Smooth & Supple Skin Texture

    Disclaimer: Hole Serum is not intended to diagnose, treat, cure, or prevent any disease.

    • Made in USA
    • 30-Day Guarantee

    Hole Serum is a potent and nourishing proprietary cosmetic formula specially designed for optimal butthole health and appearance.

    • Vegan
    • Cruelty Free
    • Natural & Organic Ingredients
    • Formulated in the U.S.
    • Dermatologist Approved

    Anal skin is much thinner and more delicate than other areas, gets weaker as we age, and is easily damaged.

    Micro-tears, inflammation, and dryness are often caused by common daily activities:

    • Friction from wiping
    • Skin-stripping harsh soaps
    • Anal play
    • Irritants in wet wipes
    • Hard stools

    Tiny blood vessels in your anus can weaken and balloon out from added pressure or poor circulation from daily life:

    • Pregnancy
    • Weight lifting
    • Sitting or standing too long
    • Constipation and straining

    Our solution? A daily skin-nourishing serum optimized for the butthole to soothe irritations and improve overall anal skin health and appearance.

    A potent blend of healing plant extracts, barrier repairing Ceramides, skin-nourishing vitamins E & B3, and more, with absolutely no perfumes, dyes, or other B.S.

    Ingredients shown to help:

    • Support Cellular Turnover
    • Relieve Inflammation
    • Tighten Swollen Tissue
    • Thicken Tissue Walls
    • Increase Moisture Retention
    • Improve Barrier Function
    • Boost Microcirculation
    • Enhance Skin Elasticity
    • Brighten & Even Skin Tone

    Nourish tissue daily to help boost the skin's natural defenses against irritation.


    It depends! If you’re using the recommended pea size amount (half pump) once per day, the bottle can last for about 100 uses or around 3 months.

    With more frequent use, expect around 2 months.


    Use Hole Serum consistently, at least once daily, to soothe irritations and gradually improve butthole skin health and appearance. Gently rub in a half pump of Hole Serum after cleansing and completely drying the area.

    When experiencing an irritation, use as needed throughout the day.


    Botanical Complex
    5 powerful plant extracts shown to soothe & improve hemorrhoids and fissure (broken skin) symptoms.

    Reduces irritation and supports the healing of minor cuts & swelling.

    Bisabolol & Turmeric
    Super soothing, antioxidant, shown to brighten and even skin tone.

    Vitamin E & B5
    Anti-inflammatory, soothing, antioxidant, moisturizing, supports skin elasticity and softer skin.

    Ceramide Complex
    5 Ceramides and Cholesterol replenish moisture and essential lipids to strengthen skin barrier health.



    "An absolute game changer. Less irritation, smoothing, and great self-care!”

    –Sophia H


    “the serum sped up the healing process and it felt like new within 24 hours. Highly recommend you give this serum a try!”  

    –Adam B.


    “Wonderful product for postpartum moms out there! After having a baby you need soothing products and this does the trick.”

    –Riley K.


    Consumer Trial

    *Study conducted with 28 participants (17 with anal irritation: hemorrhoids, fissures, itching, pain) who applied Hole Serum to their butthole daily for 1 week and completed a questionnaire:

    • 100%

      with anal irritation
      experienced relief

    • 75%

      agreed their anal
      skin felt healthier

    • 100%

      would use again & and
      recommend to friends

    Using the highest quality plant materials, we perform the extraction locally with a lab in Chicago to create our proprietary Botanical Complex found in Hole Serum:

    • Aesculus Hippocastanum Seed (Horse Chestnut) Extract
    • Ruscus Aculeatus Root (Butcher's Broom) Extract
    • Collinsonia Canadensis Root (Stoneroot) Extract
    • Centella Asiatica (Gotu Kola) Extract
    • Glycyrrhiza Glabra (Licorice) Root Extract

    These botanical wonders are skincare superheroes, especially for relieving the symptoms associated with hemorrhoids and anal fissures.

    Benefits Include:

    Wound Healing
    Skin Calming & Soothing
    Radical Scavenging
    Cleansing & Detoxifying

    A naturally occurring substance of the comfrey root known for many benefits to skin:

    Anti-inflammatory & Moisturizing
    Promote cell growth & wound healing
    Provide a cooling effect, can help reduce pain and discomfort
    Mild antiseptic properties, can help prevent infection

    • Ceramide NP
    • Ceramide AP
    • Ceramide AS
    • Ceramide NG
    • Ceramide EOP
    • Cholesterol

    Ceramides and cholesterol are skin's best friends!

    Ceramides play a crucial role in binding skin cells together, helping to form a protective barrier. Like glue, Ceramides help hold together the skin barrier, locking in moisture. Cholesterol acts as the cushion, keeping skin supple.

    Together, they ensure hydration and resilience for a healthy, happy complexion.

    • Ceramides: Maintain skin barrier.
    • Cholesterol: Enhances skin suppleness.
    • Together: Hydrate and protect.

    Meet your skin's dynamic duo: Vitamin E and B5!

    Vitamin E, a potent antioxidant, shields skin from free radicals, and studies have shown Vitamin E may speed the healing rate of hemorrhoid and anal fissures.

    Vitamin B5, a hydrating champion, fosters moisture retention, promoting a plump, radiant complexion.

    Bisabolol, derived from chamomile, offers gentle, super soothing care, calming inflammation and redness.

    Turmeric, a natural anti-inflammatory and antioxidant powerhouse, enhances skin tone, bringing out your radiant, healthy glow.

    Super Soothing
    Even out skin tone
    Reduce redness, irritation

    Caprylic/Capric Triglyceride
    Arachidyl Alcohol
    Behenyl Alcohol
    Arachidyl Glucoside
    Isoamyl Laurate
    Cetearyl Alcohol
    Panthenol (Vitamin B5)
    Butyrospermum Parkii (Shea) Butter
    Elaeis Guineensis (Palm) Butter
    Cocos Nucifera (Coconut) Oil
    Simmondsia Chinensis (Jojoba) Seed Oil
    Curcuma Longa (Turmeric) Root Extract
    Aesculus Hippocastanum Seed (Horse Chestnut) Extract
    Ruscus Aculeatus Root (Butcher's Broom) Extract
    Collinsonia Canadensis (Stone) ROOT Extract
    Centella Asiatica (Gotu Kola) Extract
    Glycyrrhiza Glabra (Licorice) Root Extract
    Ceramide NP
    Hydrogenated Lecithin
    Glyceryl Stearate
    Ceramide AP
    Ceramide AS
    Ceramide NG
    Ceramide EOP
    Tocopherol (Vitamin E)
    Polyacrylate Crosspolymer-6
    Caprylyl Glycol
    Sodium Phytate
    Hydroxyethyl Acrylate
    Sorbic Acid 


    Excessive itching, also known as pruritus ani is the relentless urge to scratch caused by dry or damaged skin, hemorrhoids, fissures, poor hygiene, or allergic reaction.

    Many daily products like toilet paper, bar soap, body wash, lube, body lotions, and wet wipes irritate the skin with friction, skin-stripping harsh ingredients, and irritants like fragrances, dyes, and harsh surfactants that trigger contact dermatitis, leaving the skin inflamed, dry, itchy or worse.

    That Hole Serum is formulated with only clean ingredients. That means no fragrances, dyes, or other irritants. Only ingredients shown to effectively optimize the overall health of your butthole skin, leave no residue, and is safe for daily use.

    Butthole inflammation is a skin reaction that appears as reddened and/or swollen or bumpy skin caused by friction, contact with a chemical irritant, hemorrhoids, or fissures.

    That Hole Serum is formulated with ingredients shown to relieve inflammation and nourish the overall health of the skin through regular usage.

    Hemorrhoids are inflamed and dilated blood vessels with weak supporting tissue walls that have become stretched and thin. Usually caused by straining and excessive or prolonged pressure.

    That Hole Serum contains ingredients shown to address the symptoms of hemorrhoids by soothing inflammation, improving micro circulation, shrinking swollen blood vessels, and strengthening the supporting tissue.

    Anal fissures are small tears in the lining of the anus caused by trauma that stretches the anal canal.

    That Hole Serum is formulated with ingredients shown to relieve fissure by soothing inflammation and improving the rate of cellular turnover to repair damaged tissue faster.

    Customer Reviews

    Based on 121 reviews
    Mr. Thank You

    Definitely improves the feel of the 🕳️. Great product that lives up to its promise.

    Perfect 🍑!

    This serum works amazingly, I would always suffer from slight tearing from over cleaning after well you know what. Since using asset I have had no irritation or inflammation. Would recommend for any man; who wants a perfect 🍑. When you feel good about how all areas of your body look, your increased confidence makes you unstoppable in the boardroom or the bedroom maybe even in the senate chambers haha! ;)

    Love it!

    Fabulous little serum. I’ve tried lots of stuff to soothe and heal my butt after sex and this is certainly the most effective. It works quickly and seems to actually heal as opposed to the doctor prescribed ointments and herbal salves I’ve tried. If you’re feeling stuck, definitely try this out.

    My one hesitation was that, at least when I first purchased, the instructions called for using a pea sized amount which they said could be achieved in a half pump. One full pump is more like lentil sized. But they seem to have corrected that and just recommend a half pump. It’s a small amount but still does the job, so 5 stars from me.

    Pleasantly Surprised

    I have struggled with hemorrhoid's for years and my next option was going to be surgery. I was skeptical then read all the Asset reviews and it appeared to help the majority. I thought what could I lose besides some money and I was desperate to avoid surgery. I have been using it for two weeks now and the majority of my issues has gone away. I expect it to be fully gone within another week. The coloriing around the area has lightened as well and assume that will also improve over time. I wish it wasn't quite so expensive or just a bigger bottle but I am very grateful for giving it a try my hole thanks you!!

    great stuff

    It does what it says. Moisturizes. Ill report back if the color of my hole changes but idk i'm really in it for the moisture lol